Social media channels such as Facebook, Twitter, Instagram or LinkedIn are no longer just social networks; they’ve transformed into social marketing platforms in order to generate more traffic to your website and revenue from your products or service and ultimately a fan base that can recommend your business. With that being said, many companies and brands are
Lead generation. Online visibility. Domain authority. All concepts any business strives for. But how do you get there? And at the end of the day, what does lead generation hope to achieve? Many marketing companies offer empty promises of search engine visibility and lead generation. But more traffic doesn’t necessarily equal more business. In fact,
The majority of states have returned to mostly standard operations. Things are returning to normal. That means our vocabulary needs to return to normal. Words like “uncertainty” or “pandemic” are overused and negative. Continuously naming “COVID19” only continues to fuel it’s strength in making people feel isolated. The key players on the field of shifting
With how connected our society is today, it is no surprise that over 4.33 billion people across the globe have internet access. Furthermore, over 3.93 billion use an email program. Email remains one of the most effective ways for individuals to communicate with each other and this is no different for businesses communicating to customers
With some states choosing to open back up after the resulting shutdowns from COVID-19, a lot of businesses are unsure of what steps to take next. While it has been more important than ever to reach customers during the shutdown, how do you reach out now if you are looking at opening again? Marketing your
One thing all businesses have seen during this Coronavirus outbreak is how it impacts their traffic. Companies that provide essential items or services have obviously seen an increase in sales. Businesses that do not have seen a decrease due to both the distraction of customers and more conservative spending habits. No matter what category your
Search Engine Optimization (SEO) is a necessary process for any business to succeed. If you want to grow your business, you have to reach potential customers. To be able to reach potential customers you have to have a strong online presence. People have to be able to find your website when they go online. This
SEO, or Search Engine Optimization Marketing, has become a befuddling term to many businesses and marketing firms alike. Does SEO come with a handbook? Can SEO marketing be a one time purchase? Do you have to work for Google to understand SEO marketing? No, no, and no. So many confusions surround this marketing vertical and
Google My Business was created in June of 2014 to provide a comprehensive listing for business owners to be discovered in the Google search engine and Google maps. This creation was aimed at giving business owners more detailed control over what appeared when their business was searched. Google added the tag line “Discover what works
Our inboxes are stuffed each and every day with communications from various people and companies. Mostly we see our work emails and personal emails. But littered in between them all lie the infamous marketing email. Yes, that sometimes annoying, sometimes “how did this get here”, and yet, sometimes oh so helpful line of copy and