Generative Engine Optimization (GEO): The Future of Search & What It Means for Marketers
If you’ve recently Googled something and were greeted with an AI-generated answer at the top of the page instead of a list of blue links, you’re already seeing the transformation. Whether it’s Google’s AI Overviews or a direct conversation with ChatGPT, users are increasingly relying on generative AI to find answers, make decisions, and explore new products.