Summer is here and with it, some hot summer updates! Google’s launch of its new AI software Gemini, means changes are on the horizon in the digital marketing world. With Google AI now within the search function, visibility will be even more limited for your company. Our specialized SEO team has compiled a list of
In today’s digital world, brands are constantly faced with the challenge of connecting and engaging with consumers while also competing and standing out amongst countless other brands. To differentiate themselves and bring awareness to their brand, companies deliver content as an effective way to reach consumers. As one of the most effective methods of marketing,
In today’s world, having a strong online presence is crucial for businesses of all sizes. Whether you’re a small local shop or a larger corporation, optimizing your website for search engines is essential to attract new customers. This is where the knowledge and expertise of a professional SEO company come into play. Searched Marketing, a
Hey, let’s face it — ad networks aren’t going away anytime soon. And that’s fine. They’re heavily effective at turning more page visits into more customers. But sometimes, that takes too much time, and they’re not very effective at converting them into lifetime customers. An inbound marketing strategy is ideal for grabbing leads, increasing the
With the rise of content marketing, many marketers have found it necessary to create in-house content. The only problem comes when they realize they have nobody on the team to create the content. This is not something that should come as a surprise, as every company likely has multiple roles and duties allotted throughout their
There is a lot of buzz circling around AI and ChatGPT in the digital marketing and SEO space right now. There is also a lot of uncertainty as to what benefits, and more importantly, what downfalls AI will pose to the process, structure, and strategy of sound SEO and digital marketing. This blog will bring
Effective search engine optimization takes time and a focused strategy to perform. Many factors are in play when trying to successfully rank your business’s website for first page results. One of the most important of these ranking factors for 2022 is EAT SEO. EAT stands for expertise, authoritativeness, and trustworthiness, three of Google’s most influential
As a small business owner, there are many responsibilities to contend with on a daily basis. Overhead costs, employees, products, customers, and competition to name a few. But many small business owners forget that at the root of all business growth is marketing. In today’s world, online marketing is the fastest and most accessible way
Content marketing is the process of creating and distributing valuable, relevant, and consistent content to a well-defined target audience. This gives you a tailored identity, connects your business to customers, maintains a visible presence, and adds value to your business. 2021 brings new trends that your business must consider to stay relevant. Searched Marketing discusses
With 2020 being a complete disaster of a year, 2021 is looking up. With that being said many things have changed in the ways we conduct business and market our company, content and/or products. Here Searched Marketing tackles a few of the digital marketing trends that you and your company need to keep in mind