Utilizing Social Media Marketing in 2020

Social media channels such as Facebook, Twitter, Instagram or LinkedIn are no longer just social networks; they’ve transformed into social marketing platforms in order to generate more traffic to your website and revenue from your products or service and ultimately a fan base that can recommend your business. With that being said, many companies and brands are

Lead Generation to Lead Conversion | Searched Marketing

LEAD GENERATION TO LEAD CONVERSION: MEASURED STEPS TO SUCCESS

Lead generation. Online visibility. Domain authority. All concepts any business strives for. But how do you get there? And at the end of the day, what does lead generation hope to achieve? Many marketing companies offer empty promises of search engine visibility and lead generation. But more traffic doesn’t necessarily equal more business. In fact,

Digital Marketing Post COVID-19 | Searched Marketing

From Isolate to Motivate: How to Change the Tone of Your Digital Marketing

The majority of states have returned to mostly standard operations.  Things are returning to normal.  That means our vocabulary needs to return to normal. Words like “uncertainty” or “pandemic” are overused and negative. Continuously naming “COVID19” only continues to fuel it’s strength in making people feel isolated.  The key players on the field of shifting

Email Marketing In 2020 | Searched Marketing

Email Marketing in 2020: Make the Most of Your Content

With how connected our society is today, it is no surprise that over 4.33 billion people across the globe have internet access.  Furthermore, over 3.93 billion use an email program.  Email remains one of the most effective ways for individuals to communicate with each other and this is no different for businesses communicating to customers

SEO During COVID-19 | Searched Marketing

Why SEO and Marketing Matter More Than Ever During COVID-19

One thing all businesses have seen during this Coronavirus outbreak is how it impacts their traffic.  Companies that provide essential items or services have obviously seen an increase in sales.  Businesses that do not have seen a decrease due to both the distraction of customers and more conservative spending habits. No matter what category your