Multi-Channel Marketing Trends For 2021

As the internet continues to expand, the vast selection of lead generation opportunities grows. It is important to understand the benefits and downfalls of Multi-Channel Marketing. There are so many arenas to sell your business online and targeting new audiences and users can come from a myriad of places. 2021 will be the year of

Why Are Customer Reviews So Important?

In an economy where everyone is online, customer reviews are key when it comes to growing a business. So important, that about 88% of consumers trust online reviews as much as they trust personal recommendations from their friends. To understand the impact of reviews , Searched Marketing takes a deeper look at a few of the main

Lead Generation to Lead Conversion | Searched Marketing

LEAD GENERATION TO LEAD CONVERSION: MEASURED STEPS TO SUCCESS

Lead generation. Online visibility. Domain authority. All concepts any business strives for. But how do you get there? And at the end of the day, what does lead generation hope to achieve? Many marketing companies offer empty promises of search engine visibility and lead generation. But more traffic doesn’t necessarily equal more business. In fact,

SEO During COVID-19 | Searched Marketing

Why SEO and Marketing Matter More Than Ever During COVID-19

One thing all businesses have seen during this Coronavirus outbreak is how it impacts their traffic.  Companies that provide essential items or services have obviously seen an increase in sales.  Businesses that do not have seen a decrease due to both the distraction of customers and more conservative spending habits. No matter what category your