The majority of states have returned to mostly standard operations. Things are returning to normal. That means our vocabulary needs to return to normal. Words like “uncertainty” or “pandemic” are overused and negative. Continuously naming “COVID19” only continues to fuel it’s strength in making people feel isolated. The key players on the field of shifting
With how connected our society is today, it is no surprise that over 4.33 billion people across the globe have internet access. Furthermore, over 3.93 billion use an email program. Email remains one of the most effective ways for individuals to communicate with each other and this is no different for businesses communicating to customers
With some states choosing to open back up after the resulting shutdowns from COVID-19, a lot of businesses are unsure of what steps to take next. While it has been more important than ever to reach customers during the shutdown, how do you reach out now if you are looking at opening again? Marketing your
One thing all businesses have seen during this Coronavirus outbreak is how it impacts their traffic. Companies that provide essential items or services have obviously seen an increase in sales. Businesses that do not have seen a decrease due to both the distraction of customers and more conservative spending habits. No matter what category your
Search Engine Optimization (SEO) is a necessary process for any business to succeed. If you want to grow your business, you have to reach potential customers. To be able to reach potential customers you have to have a strong online presence. People have to be able to find your website when they go online. This
SEO, or Search Engine Optimization Marketing, has become a befuddling term to many businesses and marketing firms alike. Does SEO come with a handbook? Can SEO marketing be a one time purchase? Do you have to work for Google to understand SEO marketing? No, no, and no. So many confusions surround this marketing vertical and
Google My Business was created in June of 2014 to provide a comprehensive listing for business owners to be discovered in the Google search engine and Google maps. This creation was aimed at giving business owners more detailed control over what appeared when their business was searched. Google added the tag line “Discover what works
Our inboxes are stuffed each and every day with communications from various people and companies. Mostly we see our work emails and personal emails. But littered in between them all lie the infamous marketing email. Yes, that sometimes annoying, sometimes “how did this get here”, and yet, sometimes oh so helpful line of copy and
Remember the radio? That little box in your car that played songs? And every 10 to 15 minutes some fast talking announcer would break in to tell you about the lowest finance available for that new car you absolutely had to have? Yeah, we can’t remember either. Well those days are all but gone. Billboards,
Launched in 2010 by Kevin Systrom and Mike Krieger, Instagram was set out to be a photo blog for users to share their experiences, travels, milestones, and general daily routines (Ugggg) with super hip, filtered pics that their friends, family, and anyone who wanted, could follow in real time. It was innovative, fun and paved