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Digital Marketing Post COVID-19 | Searched Marketing

From Isolate to Motivate: How to Change the Tone of Your Digital Marketing

The majority of states have returned to mostly standard operations.  Things are returning to normal.  That means our vocabulary needs to return to normal. Words like “uncertainty” or “pandemic” are overused and negative. Continuously naming “COVID19” only continues to fuel it’s strength in making people feel isolated.  The key players on the field of shifting

Email Marketing In 2020 | Searched Marketing

Email Marketing in 2020: Make the Most of Your Content

With how connected our society is today, it is no surprise that over 4.33 billion people across the globe have internet access.  Furthermore, over 3.93 billion use an email program.  Email remains one of the most effective ways for individuals to communicate with each other and this is no different for businesses communicating to customers

SEO During COVID-19 | Searched Marketing

Why SEO and Marketing Matter More Than Ever During COVID-19

One thing all businesses have seen during this Coronavirus outbreak is how it impacts their traffic.  Companies that provide essential items or services have obviously seen an increase in sales.  Businesses that do not have seen a decrease due to both the distraction of customers and more conservative spending habits. No matter what category your

Why You Need Google My Business | Searched Marketing

Why Your Google My Business Listing Is Important

Google My Business was created in June of 2014 to provide a comprehensive listing for business owners to be discovered in the Google search engine and Google maps. This creation was aimed at giving business owners more detailed control over what appeared when their business was searched. Google added the tag line “Discover what works

Personalize Email Marketing | Searched Marketing

How To Personalize Your Email Marketing In 2019

Our inboxes are stuffed each and every day with communications from various people and companies. Mostly we see our work emails and personal emails. But littered in between them all lie the infamous marketing email. Yes, that sometimes annoying, sometimes “how did this get here”, and yet, sometimes oh so helpful line of copy and

Instagram as Digital Marketing in 2019 | Searched Marketing

Digital Marketing with Instagram in 2019: The Next Marketing Frontier

Launched in 2010 by Kevin Systrom and Mike Krieger, Instagram was set out to be a photo blog for users to share their experiences, travels, milestones, and general daily routines (Ugggg) with super hip, filtered pics that their friends, family, and anyone who wanted, could follow in real time. It was innovative, fun and paved