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SEO During COVID-19 | Searched Marketing

Why SEO and Marketing Matter More Than Ever During COVID-19

One thing all businesses have seen during this Coronavirus outbreak is how it impacts their traffic.  Companies that provide essential items or services have obviously seen an increase in sales.  Businesses that do not have seen a decrease due to both the distraction of customers and more conservative spending habits. No matter what category your

Why You Need Google My Business | Searched Marketing

Why Your Google My Business Listing Is Important

Google My Business was created in June of 2014 to provide a comprehensive listing for business owners to be discovered in the Google search engine and Google maps. This creation was aimed at giving business owners more detailed control over what appeared when their business was searched. Google added the tag line “Discover what works

Personalize Email Marketing | Searched Marketing

How To Personalize Your Email Marketing In 2019

Our inboxes are stuffed each and every day with communications from various people and companies. Mostly we see our work emails and personal emails. But littered in between them all lie the infamous marketing email. Yes, that sometimes annoying, sometimes “how did this get here”, and yet, sometimes oh so helpful line of copy and

Instagram as Digital Marketing in 2019 | Searched Marketing

Digital Marketing with Instagram in 2019: The Next Marketing Frontier

Launched in 2010 by Kevin Systrom and Mike Krieger, Instagram was set out to be a photo blog for users to share their experiences, travels, milestones, and general daily routines (Ugggg) with super hip, filtered pics that their friends, family, and anyone who wanted, could follow in real time. It was innovative, fun and paved

video marketing 2019 | Searched Marketing

Digital Marketing in 2019: Video is the New Written Word

Did you know… A video on your homepage or landing page can increase conversion rates by 80%? 2019 is the time to implement video marketing for your online business. To speak to our point, here are some important facts about the video marketing trends in 2019. Facts about Video Marketing Trends in 2019: 70% of

Optimize Your Website for Holiday Shopping Success | Searched Marketing

5 Ways to Optimize Your Business for Holiday Success

The Holiday Season offers various opportunities for success. Make sure to optimize your website and online presence so your business is ready! At some point in time, 96% of Americans have made a purchase online, and 80% of them did so as recently as last month (October 2018).  During the 2017 holiday season, consumers spent