In a world ruled by mobile devices and instant voice search, Google map search has become one of the most coveted places for your business to rank and be constantly visible. More and more users are finding the services and products they are in search of by simply using the Google map application on their smartphone. Your online business listings need to be optimized and maintained and Searched Marketing is here to help. Our team of SEO experts can manage and develop an ongoing content strategy for all your local SEO needs.
What is Local SEO?
Local SEO is search engine optimization for businesses targeting a specific city, area, or location centered around the physical business’s address. With more and more users finding what they need by simply accessing Google map search, it is imperative that your business listing is up to date, properly optimized, and managed on a monthly basis.
Google My Business
GMB is a free tool offered by Google used by businesses to display their physical location on maps, search results, and in the Local 3-pack. Your GMB listing has to be verified and allows for posting, photos, call history, services provided, and much more.
Like Google, Bing offers a free tool for business listings on all of the Bing search channels. Although less popular than Google, Bing (which now owns Yahoo) makes up 30% of all online search. So your business needs to be present there as well.
PPC Location Extensions
Google PPC advertising offers local extensions that bring your targeted ads to Google map search. When a user searches maps for a service or location, your location extension can serve them a dot on the map to help bring attention to your business and convert a lead.
Social Media Local Targeting
Like Google PPC, social media channels such as Facebook, Instagram, and LinkedIn allow for location targeting within campaigns and ad groups.
Many users have turned to voice search with Siri, Google Assistant, and Amazon Alexa. Voice search optimization is a crucial part of local SEO and our team has the experience and tools to get your business placed in the spots that help capture your target audiences.
Local SEO Strategy & Marketing in Atlanta, GA
Searched Marketing specializes in local SEO strategy and content planning for businesses seeking a larger reach in their local service areas. Home services, retail stores, restaurants, and medical professionals all rely on map searches from users on their mobile devices. Contact us online or call today at 404-835-7876 to get started.