Pay Per Click Agency

When Google indexed 130 trillion pages recently, do you think your website was found? The digital landscape of today keeps changing so rapidly it can be hard for companies to compete. Despite all the advertising tools available, some businesses remain invisible to their target audience. If you need a fast way to position your brand, then Pay Per Click (PPC) management services might be the most effective way to increase your visibility across search engines.


PPC or pay-per-click is an internet advertising model used to direct traffic to a specific website or landing page. Fundamentally, advertisers pay a fee each time one of their ads is clicked on. It’s a way to buy visits to your website, rather than trying to ‘earn’ those visits organically. Another term for this is CPC or cost-per-click. Organic traffic is essential for your business because it gauges the amount of attention your website brings in naturally, however; a pay per click campaign gives your company an advantage in being seen before your competition.

Google is often the first thing people think of when they hear PPC, but social media sites like Facebook, YouTube, LinkedIn, and Pinterest also use the model. PPC permits marketing companies the ability to strategically place ads on a variety of platforms. These ads are highly visible to their target market meaning that most of the advertisements you see across the web are PPC.

why is PPC important?

Organic traffic is important for your business because it helps gauge the amount of attention your website gets naturally. However, a Pay Per Click campaign can help give your business an advantage in being seen ahead of your competition. This keeps you in the lead and ensures your business continues to grow.

Benefits to Consider of Pay-Per-Click Ads:

Pay-per-click is cost effective!

  • From the beginning you have control on how much you are willing to spend. Set your own budget and bids, and if you want to stop you can always pause your ad. You only pay when visitors click the link that leads to your website—giving you the budget flexibility to move forward when you want.

Control is at your fingertips.

  • You set the campaign settings with PPC ads—starting with keywords, ad placement and rate. It’s also simple to test. A/B split tests identify the ad that produces the highest ROI, and you can scale them until they are no longer favorable.

PPC ads have immediate results.

  • Even with ideal SEO practices, it can sometimes take months scale high on SERPs. Most startups and small businesses cannot afford to wait for organic, social, or direct traffic to kick in—that’s where PPC ads come in. Optimized ads launch your website to the top of SERPs.

Target ideal customers.

  • PPC allows you to target customers who aren’t currently a part of your audience as well as those who already are. You can bid on keywords that consumers would most likely search for online. Another way is to offer specific target campaigns for demographics you want to reach, and retargeting ads based on past online activity.

Data gathered improves SEO strategy.

  • Pay-per-click efforts should complement your SEO strategies rather than get rid of them. When you integrate both PPC and SEO visibility increases on both a long-term scale as well as an immediate one. Your company learns what drives consistent traffic through fast gathering PPC and applies it over lengthy time periods.

did you know?

65% of all clicks from potential customers are a result of paid ads.

75% of people say paid ads help make it easier to find the information they are looking for from an online search.

PPC visitors are 50% more likely to purchase something than visitors who came as a result of an organic search.

Searched Marketing has managed over $1.5 million in client Ads for Google AdWords PPC campaigns, yielding desired leads for customers that provide abundant ROI.

COnvert your online window shoppers into buyers

The Majority Of Your Audience Is Mobile

We can help you reach them with SEO best practices, including local search engine optimization.

Search Engine Ads

These pay-per-click advertisements are suitable for short sale cycles and one-time campaign promotions. Search ads are the most common form of paid search marketing and is based on explicit information from the consumer. They only pop up for customers who are already looking around for something like your company in online searches. Google is the world’s top provider of search ads. We partner with this top search engine so that when your results page loads, there are ad pop-up boxes for your company displayed next to the organic search results. It’s that simple with Searched Marketing.




user retargeting Ads

Once your business begins engaging with new users, we will set up a retargeting campaign that incorporates second and third touches to those users who have successfully interacted with your online business but have yet to act. Using PPC ads, email marketing, and social media ads, we convert these potential users into leads. For most online businesses, only about 2% of users convert on their first visit. Retargeting engages missed opportunities once again and capitalize on users who have bounced from your site.




Google Local Service Ads

With your online presence playing such an important part in your business growth, why not take advantage of every opportunity to showcase your content. One of these opportunities is placing ads with Google local services. Once you utilize your business identity on Google, the ‘Local Service’ feature lets you enable ads, messages, and even phone calls from potential customers. Searched Marketing will incorporate these tools based on what goals you want to reach with your business. We will also provide reports that show how Google Local Services optimizes your business. These options are all customizable to fit the best approach for your company goals.




Product Listing, Text & Display Ads

It is important to know how to advertise your business to different audiences. This concept applies to content marketing, but also how you advertise your products on search result pages. Product listing ads are more visual based, with images being the focus and text being the secondary point. Still, text ads help to assure your customers that they are getting solutions that meet their needs. Searched Marketing will become familiar with your business and utilize the right approach to ensure that you see results. Our team is experienced in a variety of advertising strategies. We will combine and customize the best options for you and your business.