What’s Best? Inbound Marketing vs. Outbound Marketing

Hey, let’s face it — ad networks aren’t going away anytime soon. And that’s fine. They’re heavily effective at turning more page visits into more customers. But sometimes, that takes too much time, and they’re not very effective at converting them into lifetime customers. An inbound marketing strategy is ideal for grabbing leads, increasing the

Ideas To Help Your Content Marketing Team Achieve Its Goals

With the rise of content marketing, many marketers have found it necessary to create in-house content. The only problem comes when they realize they have nobody on the team to create the content. This is not something that should come as a surprise, as every company likely has multiple roles and duties allotted throughout their

Content Marketing Trends To Consider In 2021

Content marketing is the process of creating and distributing valuable, relevant, and consistent content to a well-defined target audience. This gives you a tailored identity, connects your business to customers, maintains a visible presence, and adds value to your business. 2021 brings new trends that your business must consider to stay relevant. Searched Marketing discusses

video marketing 2019 | Searched Marketing

Digital Marketing in 2019: Video is the New Written Word

Did you know… A video on your homepage or landing page can increase conversion rates by 80%? 2019 is the time to implement video marketing for your online business. To speak to our point, here are some important facts about the video marketing trends in 2019. Facts about Video Marketing Trends in 2019: 70% of

Google Eat SEO

SEO Marketing Just Got Narrowed Down to 3 Letters: E-A-T

Do you have an E-A-T optimized website? SEO Marketing is a regularly evolving tool.  When Google released an update to their Search Quality Guidelines this past summer, they made a significant change to the section regarding a web page’s overall quality rating. The new acronym “E-A-T” was born, which sent the digital marketing world into

Google Adwords to Google Ads Searched Marketing

Goodbye, Adwords.. Hello Google Ads — What the Google AdWords to Google Ads Change Means For You

In 2000, Google launched AdWords. They had one major goal in mind— to connect people and businesses online in a streamlined, simple process and to create an advertising platform for online engagement and commerce. Almost two decades later, the landscape has changed drastically. How? Mobile is the new desktop. Google Maps replaced the phone book

DIY Marketing 6 Reasons Why You Should Never DIY Your Marketing

One Thing You Should Never DIY

DIY is not a new concept to an entrepreneur. Your soul is embedded with a “do-it-yourself” lining and sprinkled with an “I got this” mindset. As a business owner, you’ve tackled many projects yourself and have an impressive skill set. DIY projects can either save you some money or deliver a terrible outcome. For starters, you

Four Tips for Using Pinterest to Market Your Business

Pinterest now has over 70 million users, and internet marketers and businesses everywhere need to be taking advantage of that. When used correctly, Pinterest can be a great tool to reach out to an entirely different audience and create a following that will eventually lead to new customers. If you want to expand your business’s

Four Tips to Improve Your SEO Strategy

What are some ways you can improve your SEO strategy?  If you aren’t showing up on the first page of search results for keywords related to your business, you are missing out on a lot of web traffic and potential customers. This is especially important if you offer products or services on your website, but

Integrated Marketing: A Comprehensive Approach

There are a lot of things to consider when you are creating a marketing strategy. There are so many areas of both digital and traditional marketing that your business needs to take advantage of to create the most effective strategy. This should include search engine optimization, paid advertising, social media, possibly radio or television advertising,