Google Adwords to Google Ads Searched Marketing

Goodbye, Adwords.. Hello Google Ads — What the Google AdWords to Google Ads Change Means For You

In 2000, Google launched AdWords. They had one major goal in mind— to connect people and businesses online in a streamlined, simple process and to create an advertising platform for online engagement and commerce. Almost two decades later, the landscape has changed drastically. How? Mobile is the new desktop. Google Maps replaced the phone book

5 Tips to Boost Your SEO and Search Traffic

Search Engine Optimization, or SEO, is the process of affecting the visibility of a website in a search engine’s “organic” search results. Normally, the higher a website is ranked, the higher the website will appear among search results. When used as an Internet marketing strategy, SEO refers to the optimization of content using specific keywords