Google Announces a New Algorithm Update

Remember the Penguin and Panda updates that had the whole Search Engine Optimization (SEO) community buzzing? Well, Google has done it again, releasing a new search algorithm update, the Hummingbird. Google announced this update as a part of their 15th birthday celebration where they also made other announcements like an update to Google’s Knowledge Graph

Four Tips For Better Local Search Engine Optimization

This article will go over a few tips you can implement to help the local SEO (Search Engine Optimization) of your website.  If you rely a lot on local traffic to your business, you need to think about optimizing your website for local search. This may include Google Maps and Google Places, local Yahoo results,

Update Your SEO Strategy To Increase Traffic To Your Website

In order to make sure that users see the most relevant search results, Google, Bing, and other search engines constantly update their algorithms. This means that you need to update your Search Engine Optimization (SEO) strategy on a regular basis to make sure you are still seeing the organic search traffic that you need for

5 Tips to Boost Your SEO and Search Traffic

Search Engine Optimization, or SEO, is the process of affecting the visibility of a website in a search engine’s “organic” search results. Normally, the higher a website is ranked, the higher the website will appear among search results. When used as an Internet marketing strategy, SEO refers to the optimization of content using specific keywords

Online Marketing Starts With Search Engine Optimization

Search Engine Optimization (SEO) is an online marketing strategy to improve a website’s position within a search engine. When a search query is entered, the search engines return results called SERPs (search engine results position). Being at the top of the SERPs can mean big business! Often times, people know exactly what they’re looking for

Drastic Changes to Your Search Engine Marketing Strategy Can Have Negative Effects

Search Engine Marketing is an important component to growing a business.  With so many strategies out there you can incorporate, it can be overwhelming. Do you ever wonder what could happen if you make significant changes to your search engine marketing strategy or budget?  Have you ever been enticed to try out a SEO or link-building

SEO Basics | Searched Marketing

Excellent SEO Basics

SEO Basics or Search Engine Optimization Can Help Your Business Get Found Online. SEO is short for Search Engine Optimization; a method of optimizing onsite website code as well as creating unique content so that it can be found organically by search engines. Excellent SEO consists of both onsite optimization and offsite optimization and is

The Skinny on Organic Marketing and PPC Campaigns

I just uncovered some stats from a research poll, finding that 62% of internet users don’t realize the difference between paid and organic search results. I found this to be interesting since sites like Google clearly mark listings as “sponsored links,” but it’s clear that the majority of internet users aren’t yet aware. There are