The SEO Necessity: Blogging

When it comes to blogging it seems that some people get it, and some don’t. There is some debate out there as to whether blogging is still relevant in the ever-expanding realm of effective marketing tools. But in our world of Search Engine Optimization (SEO), content is king, and the best way to continuously add new content, and keep your followers involved, is by blogging. Blogging also allows us to build authority and target specific demographics, all while providing useful information in an interesting manner.

Here are the top three reasons to blog:

  1. Content Strategy: There are only so many updates we can make to a website each month. Blogging is the perfect way to come up with keyword rich content that is fun, engaging, and informational. Utilizing a blog is a way that you can take information that is thought to be dull and make it interesting for someone to read. For example, when you think of Landscape Management you may be reminded of a chore that you hire a company to maintain for you, and not a website that you would seek out and visit regularly. With a blog however, that company can post interesting tips and tricks or ways that you can go green, which may actually interest you – causing you to check back on the companies site regularly.
  2. Building Authority: Domain authority is important because it will help new pages of content (including blog posts) get indexed faster, which means your site will have a better chance of ranking better in search results.
  3. Specific Targeting: Blogging allows you to create content that is specific to target groups of either people or products that are being searched. For example, a medical device company may be posting blogs targeting investors and doctors, when really they should be targeting potential patients. You can easily create blogs targeting potential patients with a “feel-good” story, or a blog that puts medical information in layman’s terms. This will essentially drive more traffic to your site, simply because you are publishing blogs that are correctly targeting your demographic.

In the world of SEO it is important to keep up with current trends. According to Forbes, almost 60% of businesses are already using some form of content marketing as part of their overall marketing strategy – blogging being the number one form of content. So for those non-blog believers, it may be time to change your mind. If you are interested in creating a blog for your business, Searched Marketing can help. At Searched Marketing, we specialize in offering the most effective SEO and digital marketing strategies for our clients. Contact Us today to get started on blogging for your business!