Utilizing Social Media Marketing in 2020

Social media channels such as Facebook, Twitter, Instagram or LinkedIn are no longer just social networks; they’ve transformed into social marketing platforms in order to generate more traffic to your website and revenue from your products or service and ultimately a fan base that can recommend your business.

With that being said, many companies and brands are still not using socials to the full extent that they can. This is poor business sense since. Social media is now one of the first places people go when researching brands and interactions. In fact, roughly 50% of social media users go to a social media platform when looking for new brands and their products and ask their friends for recommendations.

“In 2020, the race isn’t to be everywhere and reach everyone but to reach the right people with focused intent. It’s about choosing the quality of engagements over the quantity of engagements.”  –Peg Fitzpatrick

Social Media Marketing: The Basics

In 2020, it’s estimated that 3.5 billion people will use social media networks worldwide. That’s roughly 40% of the globe’s population. With those kinds of figures, it’s no surprise that businesses put so much effort into utilizing social media marketing.

If you’re just starting out on your journey, we recommend our highly knowledgable staff to guide you in your quest towards social media marketing.

What is social media marketing?

Social media marketing refers to business activity on social media platforms which contributes to marketing objectives such as brand awareness, website traffic, eCommerce sales and customer acquisition.

This activity is primarily in the form of text, images, videos, etc, but also includes company engagement and paid ads. At the core of great social media content is the audience’s desire to share it. When the audience shares content, they become a channel of distribution. Whether it’s tagging someone in a Instagram post or retweeting something to their audience, content that is highly relevant and visually attractive is likely to receive high engagement and shares.

What is the most effective social media channel?

Different social media channels generate better results than others for certain business objectives, and the content published will also vary depending on these factors. The main thing to look at in your target audience and how your content will resonant with and what’s the best way to get it to your target audience.

‘When I hear people debate the ROI of social media? It makes me remember why so many business fail. Most businesses are not playing the marathon. They’re playing the sprint. They’re not worried about lifetime value and retention. They’re worried about short-term goals.’ –Gary Vaynerchuk

What are the benefits of social media marketing?

As mentioned, the specific business outcomes of marketing campaigns (such as sales, traffic, etc) will depend on what objectives you set in the first place. However, there are other general benefits that come from brands being active on social media, such as:

  • Being more discoverable
  • Having valuable conversations with customers
  • Recruitment opportunities 
  • Building a community
  • Distributing content as part of your digital marketing strategy
  • Retargeting website visitors that haven’t converted with ads while in the buying process

With every update comes more creative ways to enhance your marketing. The benefits are endless, and the more you learn about what platforms and content work best for your objectives, the more you’ll get out of social media!

Here at Searched Marketing we strive to help our clients get the most out of their social media platforms and utilize the best practices to maximize exposure and visibility that in turn will bring in a positive and useful return.

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