Why Content Marketing is Valuable for Brands

In today’s digital world, brands are constantly faced with the challenge of connecting and engaging with consumers while also competing and standing out amongst countless other brands. To differentiate themselves and bring awareness to their brand, companies deliver content as an effective way to reach consumers. As one of the most effective methods of marketing,

Ideas To Help Your Content Marketing Team Achieve Its Goals

With the rise of content marketing, many marketers have found it necessary to create in-house content. The only problem comes when they realize they have nobody on the team to create the content. This is not something that should come as a surprise, as every company likely has multiple roles and duties allotted throughout their

Content Marketing Trends To Consider In 2021

Content marketing is the process of creating and distributing valuable, relevant, and consistent content to a well-defined target audience. This gives you a tailored identity, connects your business to customers, maintains a visible presence, and adds value to your business. 2021 brings new trends that your business must consider to stay relevant. Searched Marketing discusses

Utilizing Social Media Marketing in 2020

Social media channels such as Facebook, Twitter, Instagram or LinkedIn are no longer just social networks; they’ve transformed into social marketing platforms in order to generate more traffic to your website and revenue from your products or service and ultimately a fan base that can recommend your business. With that being said, many companies and brands are

The NFL: The real Marketing and SEO MVP

I know I am not the only one that gets the “NFL itch” every year around this time. Well really it starts in March after Free Agency, then we have to patiently wait for the draft, Training Camp, HBO’s Hard Knocks (which is following the Atlanta Falcons this year), Pre Season…and then we are finally

Four Tips for Using Pinterest to Market Your Business

Pinterest now has over 70 million users, and internet marketers and businesses everywhere need to be taking advantage of that. When used correctly, Pinterest can be a great tool to reach out to an entirely different audience and create a following that will eventually lead to new customers. If you want to expand your business’s

Four Tips For Better Local Search Engine Optimization

This article will go over a few tips you can implement to help the local SEO (Search Engine Optimization) of your website.  If you rely a lot on local traffic to your business, you need to think about optimizing your website for local search. This may include Google Maps and Google Places, local Yahoo results,

50 Marketing Statistics You Need To Know

Here are some Marketing Statistics We Feel That You Need To Know: Blogging 92% of companies who blogged multiple times a day gained a customer through their blog. (HubSpotState of Inbound Marketing, 2012) There are 31% more bloggers today than there were three years ago. (eMarketer, August 2010) 46% of people read blogs more than

Online Marketing Starts With Search Engine Optimization

Search Engine Optimization (SEO) is an online marketing strategy to improve a website’s position within a search engine. When a search query is entered, the search engines return results called SERPs (search engine results position). Being at the top of the SERPs can mean big business! Often times, people know exactly what they’re looking for

8 Things To Know About Facebook Timeline for Brand Pages

On March 30, 2012, all Facebook Pages will get a new design call Timeline. Are you ready for the change? Where are my tabs?With the switch to Facebook Timeline, tabs have a new name – applications. All your old custom tabs – your applications – are still there; arranged just under the header image, aligned